McNab & Company
Strategic advisors specializing in communications for the non-profit, economic development, and academic sectors.
Margaret McNab and Joan Siefert Rose.
Together as McNab & Company, we offer more than five decades of experience in organizational leadership, strategic partnerships, branding, marketing and media. We bring new energy and expertise to your team, enhancing your ability to lead with purpose.
Who We Are
Margaret McNab
Principal
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Margaret is a bold and dynamic PR/marketing leader with 20 years of experience growing businesses and building community. A skilled connector of people and ideas, Margaret offers a unique perspective drawn from a career spanning tech, tourism, economic development, and the arts. Her recent clients include American Tobacco Campus, Discover Durham, Duke Gardens, DurhamTech, Innovate Carolina, Institute for Emerging Issues, LaunchBio, NACD—Research Triangle Chapter, NC IDEA and NC State Innovation and Entrepreneurship.
Margaret has served on the nonprofit boards of Don’t Waste Durham and The Scrap Exchange, and was appointed to the Durham Cultural Advisory Board. Margaret is an authority on independent work and founder of the Freelance League of North Carolina.
Joan Siefert Rose
Principal
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Joan Siefert Rose has led economic development, journalism and nonprofit organizations for 30 years. She brings wide-ranging professional experience and significant executive leadership skills in business and philanthropy. Her most recent roles include the Executive Director of the NACD-Research Triangle Chapter and CEO/Strategic Advisor of LaunchBio.
Joan previously led the Council for Entrepreneurial Development (CED), the nation’s largest and longest-running entrepreneurial support organization, and WUNC Public Radio, where she built the news and information team, conducted a successful capital campaign to build new broadcast studios, and advised NPR, the Corporation for Public Broadcasting and other public media organizations on strategic priorities.
She is the recipient of the George Foster Peabody Award and the duPont-Columbia Journalism Award, the nation’s highest recognition for broadcast media and the equivalent of the Pulitzer Prize. She has been named a Triangle Business Journal Women in Business Awards winner, a WRAL TechWire “Tech Legend,” and the News & Observer Tarheel of the Week, and is a frequent guest speaker on economic development and innovation. Joan has served on nonprofit boards including NC IDEA, North Carolina Symphony, Triangle Land Conservancy, Carolina Friends School, Habitat for Humanity of Orange County, Community Home Trust, Band Together, Triangle Family Services, and Paperhand Puppet Project.
Our Mission
Make it happen.
Our Services
Empowering
Leaders
We provide the strategic advice you need to:
Uncover transformative opportunities
Clearly articulate your vision
Foster engagement with key stakeholders
Developing Communications
We collaborate with you to develop plans that:
Showcase your unique strengths and market position
Elevate your organization's profile
Build compelling brand narratives
Driving Impactful Outcomes
We are committed to your success, and equipped to:
Lead your projects from concept through to completion
Translate strategy into action
Ensure sustainable results
Trusted By
“Margaret McNab and Joan Siefert Rose are recognized thought leaders and gifted communicators. Their work is informed and strategic, which helps clients think well beyond the obvious. I have always enjoyed working with them and look forward to doing so again..”
Thom Ruhe, NC IDEA
Our Work
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The Project:
Our team infused energy into a legacy chapter of this national nonprofit organization. We increased its membership by 30 percent in 3 years and doubled the size of the audience at its programs to more than 700 unique attendees in an average year. Our team led board development, strategy, community partnerships, and marketing.
Learn more:
NACD-Research Triangle Chapter
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The Project:
Our team built LaunchBio from inception to a national nonprofit network supporting life science innovators.
Successes include the launch of the wildly popular “Larger Than Life Science” networking program in the key biotech hubs of Research Triangle Park, San Diego, Cambridge, San Francisco, New York and Philadelphia.
In Dallas-Fort Worth, we serve as strategic partners for Pegasus Park, the centralized regional hub for life science innovation which is now home to a thriving network of startups, accelerators, industry and academic partners. Our work allowed LaunchBio to secure and manage a competitive EDA Build to Scale grant for Pegasus Park and was instrumental in the region’s win of an EDA Good Jobs Challenge grant to develop the biotech workforce. Pegasus Park recently was selected as the ARPA-H Customer Experience Hub, evidence of the dramatic rise of the region’s prominence in life sciences.
Learn more:
LaunchBio
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The Project:
The Freelance League of NC was envisioned as a network of support for independent workers.
We built a 2,500 person network of freelancers, independents and solopreneurs in the Triangle, and organized popular networking events including Freelancers Happy Hour, Freelancers Coffee Break and the Freelance League Holiday Invitational. We convened a wide cross-section of creatives, writers, strategists, technologists, and conducted original research in partnership with the University of North Carolina Department of Anthropology and with support from NC IDEA.
Learn More:
Freelance League of NC